Ignoring adverts may lead to people requiring convicted driver insurance

Motorists who do not want to end up searching for convicted driver insurance may do well to pay heed to a new government campaign.

The Department for Transport has unveiled a multi-million pound television advertising initiative - designed to highlight the dangers of taking to the road while under the influence of illegal drugs.

After research showed one in ten young male motorists had taken mind-altering substances before getting behind the wheel, the country's leaders decided something needed to be done.

Transport secretary Andrew Adonis claimed some people - who would not even contemplate driving after drinking alcohol - still think it is okay to be on the road while under the influence of drugs.

He said: "We are determined to get the message through to this reckless minority that their behaviour is putting lives in danger."

The first advert is due to be shown tonight (August 17th) on ITV1 in the programme break before Coronation Street.

Meanwhile, drivers with motoring convictions who are worried they will not be able to afford insurance may find some of the most competitive deals are available online.

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