About Performance Direct Insurance

Call for a quote
01708 564 143

Opening hours
Mon to Thurs: 8:30am - 8:30pm, Fri: 8:30am - 7:30pm,
Sat: 9:00am - 5:00pm, Sun: 10:00am - 4:00pm,
Bank Holidays: 10:00am - 4:00pm

Performance Direct was formed in 1995 and is the general insurance division of Grove & Dean, a family run Chartered financial services organisation based in Romford, Essex. Performance Direct for Business is a the latest division of the Company set up to give clients access to our wealth of commercial insurance expertise.

Our group now employs over one hundred and fifty people, all based at the signature building, 'Tollgate House', located at the east end of Romford Market Place in Essex.

Performance Direct's success is founded on providing value for money, private and commercial insurance cover. Many clients first find Performance Direct because we can help them with a more unusual insurance requirement – a performance or prestige car, an import, classic or modified vehicle, or, perhaps, a motorcycle. From this base, Performance Direct for Business now provides experienced commercial insurance cover, but with the same ‘can do’ attitude.

Over the years, Performance Direct has never lost its enthusiast approach to insurance and the ability to combine the best service and policies available with all-important value for money. With an on-line quote engine, helpful and knowledgeable staff and a dedicated 24.7.365 claims service, thousands of new customers are now choosing Performance Direct and Performance Direct for Business every year.

We compare the market to find you the best deals!

All the Insurance Cover you Need, All Under One Roof

As well as motor insurance, PD also provides home cover, travel insurance, a range of life insurance, other property insurances and liability insurance policies to clients all across the country. We’re a family company, big enough to offer clients the best money saving deals and the best insurance cover, but small enough to care about your business and to offer a genuine personal service to every customer.

And, with access to the latest computer, mobile and digital technology, Performance Direct is able to provide all the time and cost saving advantages of modern systems and to pass the benefits on to you, our clients.

This website allows you to choose the insurance policies best suited to your needs and to make informed decisions. So you can choose your insurance cover assured in the knowledge that Performance Direct's customer service and claims network is just an email, or a phone call, away. Anytime of the day or night, if you need to speak to someone, we’ll be here for you.

Our Insurance Policies in More Detail

Home Insurance

Home Insurance – and all types of property insurance, from buildings and contents insurance to landlord insurance policies and shop insurance – has been a major part of Performance Direct’s business for many years. Now, with our on-line home insurance quote system, catering for both buildings insurance and content insurance, our home insurance clients can expect even more convenience from our service. In short, we have the choice of home insurance policies and the in depth home insurance expertise to ensure our clients get the best advice, the best cover and, importantly, the very best value for money.

For more information regarding home insurance, buildings and contents insurance and our more specialist policies – landlord insurance cover, shop insurance and business insurance policies – take a look through our website or please, don’t hesitate to give our specialist UK home insurance team a ring.

More About Car Insurance and Motorcycle Insurance

Car insurance and motorcycle insurance is at the core of our business. Car insurance – especially providing insurance cover for performance, classic and sports vehicles – was where we started out, and Performance Direct is now a very well known name in the world of car insurance. In motorcycle insurance too, over the past fifteen years, our knowledge of performance bikes and the best deals demanded by enthusiast owners allows us to provide excellent cheap motorcycle insurance – both via on-line quotes and over the phone.

Petrolheads and More

At Performance Direct we genuinely live and breath motoring so, for the best cheap car insurance, for great value for money motorcycle insurance and some of the UK’s best deals on van insurance too, please, get an on-line quote now or give us a call!

Travel Insurance

Whether for single trip, multi trip or an all year policy, Performance Direct has a great deal of travel insurance experience. Not only will our excellent travel insurance save you money, our specialist travel insurance policies cater for unusual requests – exotic destinations and adventure holidays, business trips and backpacking adventures. Over the years we’ve provided travel insurance policies for hundreds and hundreds of satisfied private and business clients so, if you’re looking to travel somewhere, please consider Performance Direct to help you have a smooth journey.

Other Policies – Indemnity Insurance, Liability Insurance and Life Insurance

As a leading provider of insurance and financial services, Performance Direct provides a whole range of insurance policies. With real in depth expertise and experience, it’s fair to say they are very few insurance scenarios we won’t be able to advise about. From small business people requiring van or small commercial vehicle insurance and liability insurance to professionals needing indemnity insurance and Director’s cover, from individuals who may need home insurance and car insurance to those who require life insurance, Performance is an insurance provider with the expertise to assist and provide outstanding service.

So, whatever insurance you require, from a cheap insurance quote to an all-encompassing range of business insurance policies, Performance Direct is here to help.

Performance Direct is a trading name of Grove & Dean Ltd. Grove & Dean Ltd (Est.1974 & registered in England 1167043) is authorised and regulated by the Financial Conduct Authority (FCA). Firm Reference Number 307002.