BMW Motorrad manages record registrations in 2010

Motorcycle insurance seekers might be interested to note BMW Motorrad managed to secure record registrations last year.

Sales increased by 12.2 per cent compared to 2009 as the company's motorbike dealership had 6,703 new registrations in 2010.

Adrian Roderick, general manager of BMW Motorrad UK, said last year was a fantastic one for the company and it has attracted new customers.

He added: "In a motorcycle market that is sadly continuing to decline we have increased our sales and share of the market."

It was the fourth consecutive year that the dealership managed to achieve record sales, while its market share has doubled in three years from 5.9 per cent in 2007 to 10.2 per cent in 2010.

This comes after the company managed to win a hat-trick of Motorcycle News magazine accolades in November, including the Machine of the Year and Sportsbike over 751cc awards for its S 1000 RR.

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