Be Careful When Searching Online to Report an Insurance Claim
How to Safely Access Insurance Claims Services Online
After an accident or unexpected incident, most people want to report their insurance claim as quickly as possible. It’s common to head straight to Google and search for phrases such as “Performance Direct claims number” or “how to make a claim with Performance Direct”.
At a stressful time, many drivers simply click the first result they see in the search listings. However, the top result is not always the official insurer website.
Why search results can sometimes be misleading
Search engines display both organic results and paid advertisements. Businesses can pay to appear at the top of the page for certain search terms, including insurer names and claims-related searches.
These sponsored listings are clearly marked as adverts, but they can still look very similar to genuine insurer links. In some cases, they may direct customers to third-party companies, comparison services, lead generation websites, or unrelated providers rather than the insurer itself.
This is not unique to insurance. Similar issues can affect sectors such as banking, travel, telecoms, and utilities, where customers are searching urgently for customer support or claims assistance.
The safest way to access your claim
To avoid confusion and ensure your information is handled securely, it is always best to access claims services directly through the official Performance Direct website or mobile app.
Using your insurer’s official online account or app gives you secure access to your policy documents, claims information, and support services in one trusted location.
You can log in to your Insurance Account online or through the Performance Direct app from the homepage of our website.
Tips for identifying genuine insurer websites
If you do use a search engine to find claims information, take a few moments to check that you are visiting the correct site:
Double-check the website address before clicking
Make sure the domain name matches the official insurer
Be aware that sponsored listings marked “Ad” may not be the insurer directly
Never provide personal or policy information on a website you are unsure about
A quick check can help you avoid unnecessary delays and make sure your claim reaches the correct team securely and efficiently.
We’re here to help
Making an insurance claim can already feel stressful, particularly after an accident or unexpected event. At Performance Direct, we aim to make the process as straightforward, secure, and hassle-free as possible.
