Performance Direct was formed in 1995 and is the general insurance division of Grove
& Dean, a family run financial services organisation based in Romford, Essex. Performance
Direct for Business is a the latest division of the Company set up to give clients
access to our wealth of commercial insurance expertise.
Grove and Dean group employs over 150 people, all based at the newly constructed
signature building, 'Tollgate House', located at the east end of Romford Market
Place.
Performance Direct's success is founded on providing value for money, private and
commercial insurance cover. Many clients first find Performance Direct because we
can help them with a more unusual insurance requirement – a performance or prestige
car, an import, classic or modified vehicle, or, perhaps, a motorcycle. From this
base, Performance Direct for Business now provides experienced commercial insurance
cover, but with the same ‘can do’ attitude.
Over the years, Performance Direct has never lost its enthusiast approach to insurance
and the ability to combine the best service and policies available with all- important
value for money. With an acclaimed on-line quote engine, helpful and knowledgeable
staff and a dedicated 24.7.365 claims service, thousands of new customers are now
choosing Performance Direct and Performance Direct for Business every year.
Performance Direct is a trading name of Grove & Dean Ltd, an independent intermediary who are authorised and regulated by
the Financial Services Authority (FSA) Registration Number 307002.
Grove & Dean Ltd, registered in England, company registration number 1167043.
