Customers who are keen to secure a great sports car insurance deal may be pleased by news that Kia will soon enter the world of motor racing.
Two Forte Koups will participate in the Daytona International Speedway in the United States, following a six-month training and preparation period.
Scheduled to take place on January 29th, the models will compete in the Street Tuner class.
Michael Sprague, vice-president of marketing at Kia Motorsports America, suggested that car fans will relish the sporting occasion.
"We are looking forward to introducing Forte Koup and the Kia brand to a new audience of auto racing fans," he said.
Mr Sprague also claimed that the manufacturer is synonymous with fuel-efficient and stylishly-designed cars.
Drivers with a passion for innovative motors may want to research details of Kia's Ray concept car - an electric model which will be showcased at the 2010 Chicago Auto Show in February.