The Rolls-Royce Ghost has proved victorious in the red dot: best of the best awards for innovative design.
Drivers who are looking for the best prestige car insurance might be impressed by the vehicle, which, according to the manufacturer, has a sleek modern style fit for the 21st century.
The company notes the large, uninterrupted surfaces that accentuate the motor's character, while the distinctive feel of the vehicle may also prove a selling point.
Commenting on the achievement of winning the award, chief designer Ian Cameron stated: "This is a tremendous accolade for the entire Rolls-Royce design team."
Mr Cameron added that the challenge for automotive designers is to translate ideas "into a medium which others can see, touch and feel".
Motorists who love sporting aesthetics might consider the Ghost a worthy investment opportunity this year.
The manufacturer claims it achieved a strong sales performance in 2009, with 1,002 cars leaving the forecourt in total.