Now could be a good time to secure a Nissan motor, judging by details released by the manufacturer.
It claims its range of models - such as the 370Z and the GT-R - are more than a match for the alternatives offered by German brands.
As such, it has launched an advertising campaign that highlights the performance credentials of its motors in comparison to others.
Steve McLennan, marketing director at the company, said the promotion "simply challenges the convention of German sports cars being the only benchmark for performance and quality".
For instance, it drove a Porsche Cayman through London featuring the words "I dream of being as fast as a Nissan 370Z".
An Audi TTS manual coupe was also used by the manufacturer as part of a similar marketing push.
Sports car insurance buyers may also have noted details of the latest Murano edition, which is available to order from £37,795 on the road.