The Suzuki GSX-R could appeal to motorcycle fans this year.
At Brands Hatch this weekend, the British Superbike Championship will give riders the opportunity to feast their eyes on a top motor.
Following the showpiece, the public are able to attend a series of test events where participants can check out some of the latest models.
George Cheeseman, marketing manager for the manufacturer's UK operations, noted its superbike teams will be taking part in the action.
He explained: "Both teams will be in attendance with a full pit box set-up for fans to come and see. On top of this, Focused Events will have bikes available for customers to test ride too."
GSX-R models from modern and classic eras will comprise part of the event line-up, which may attract bike insurance seekers from across the country.
The company recently launched a finance scheme which has 12 new models on low-rate offers.