Classic car insurance holders may be interested to hear that Regent's Park is currently the home of a "pimped out" 1970 Dodge Challenger as part of an exhibition at the Frieze art fair.
Artist Richard Prince has taken the 37-year-old classic car, star of films including Vanishing Point, and treated it to a makeover worthy of the TV reality motor show Pimp My Ride.
It now sports a high-tech transmission, chassis, suspension, new interior, bucket seats, dash, 440 horsepower and a 5.7-litre engine, he told the Guardian.
Mr Price added that his only conundrum was what registration plate to finish his recreation off with.
The Frieze art fair features about 150 contemporary art galleries from around the world and apart from the modified classic car, includes specially commissioned artists' projects, a talks programme and an artist-led education schedule.
Mr Prince's Dodge Challenger will be on show there until Sunday October 14th.
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