Corporate car finance customers might have noted that Ford will be the official vehicle supplier for the 2010 Eurovision Song Contest.
The spectacle will be held in Oslo, Norway, on Saturday May 29th.
News of the manufacturer's presence at the event may interest business insurance seekers that are keen to get a car that has a reliable track record of being used for high-profile functions.
A total of 40 fleet vehicles will form part of Ford's exclusive transportation for celebrities, artists and organisers in attendance.
The new S-MAX, Galaxy and Mondeo editions - among others - will be shown off at the showpiece, which may capture the imagination of motor enthusiasts in attendance.
This year is the 50th Eurovision anniversary and may provide the perfect setting for anyone looking to feast their eyes on the new 2.0-litre S-MAX car.
Elsewhere, the Ford Fiesta range may also represent a worthy car finance choice for consumers in the UK.