When seeking a new business insurance deal, news that one sporting star has promoted fuel efficiency efforts may be at the forefront of people's minds.
Cricketing hero Andrew Flintoff has helped launch Shell's FuelSave Unleaded and Diesel range, which are designed to help motorists save one litre of petrol per tank from the first fill.
Flintoff commented: "I had no idea that by using the right fuel and making a few simple changes to my driving habits, I could be so much more fuel efficient."
He added that the selection allowed him to travel for 13 miles on a single litre, which equates to a few trips to the gym.
Elsewhere, Bosch recently noted that 1.7 million vehicles with its start/stop technology have been sold since the end of 2007.
Motors such as the Volkswagen Passat and the Porsche Panamera are among those which have an enhanced performance due to the innovation.