This year's Geneva Motor Show will provide onlookers with a glimpse of what the future of eco-friendly driving has in store.
Prior to the spectacle, research released by Jato Dynamics has shown that 50 per cent of the new car market across the continent is for vehicles which emit less than 140 gram of carbon per kilometre.
It also disclosed that volume-weighted emissions across all models dropped by 7.9 grams of carbon per kilometre, which may suggest that the future of environmentally-sound motoring looks bright.
Business car insurance seekers who are keen to reduce their fuel costs may welcome the news, which may inform buying trends in 2010.
Overall, it was revealed that Toyota has the lowest carbon-emitting models - potentially encouraging many consumers to visit their nearest dealership.
One motor that may appeal to corporate customers is the Auris HSD edition, which implements Hybrid Technology Development and will be showcased at the aforementioned extravaganza in Switzerland.