Business insurance customers looking to make reductions to their expenditure might have noted details of the Mitsubishi i-MiEV's involvement in a project designed to spread the use of environmentally responsible cars.
The Low Carbon Vehicle Procurement Programme sees Cenex collaborate with the Regional Development Agency One North East in order to put together a range of green driving trials.
Councils at Newcastle, Gateshead, plus Redcar and Cleveland – among others – will see the i-MiEVs arrive.
It may prove to have a transformative effect on the region's consciousness of clean driving solutions.
Robert Evans, chief executive officer of Cenex, remarked that the scheme will provide "valuable learning concerning electric vehicle acceptance and future market development".
The i-MiEV has a range of 80 miles and a top speed of 81 miles per hour, which may impress corporate customers nationwide.
Earlier this year, the manufacturer announced that its global production was up by 27.7 per cent in April 2010 compared with the same month in the previous year.