Volkswagen is encouraging creative designers and developers to get involved with the development of its future in-car information and entertainment applications.
With many web-savvy consumers eager to get the most of their driving experience, the manufacturer is keen to share ideas and expertise as part of the App My Ride competition.
Those who try their hand at creating an application could potentially have their proposal judged by a panel of experts.
Professor Dr Jurgen Leohold, head of Volkswagen Group Research, explained: "Our aim is to invite the international developer community to take part in designing a future system."
Business insurance seekers might be fascinated with the insight into how technological advancements can help improve people's automotive experiences in the future.
Meanwhile, business operators might want to consider getting a Volkswagen Contract Hire and Finance Lease offer, which comes as part of a deal that has been extended to September 30th.