What's In A Car Name? Maybe A Lot More Than The Manufacturers Think

31. August 2011

Nissan CedricSo what's in a car name? Hours, or even months, of research & head scratching, that's what. Yet ironically, the giant automobile manufacturers still can get it spectacularly wrong. I mean, imagine sitting round a large, sanitised table under strip lighting, as you watch the marketing suits from Ford present their new weapon to prise young business folk away from buying Audi, Mazda and BMW: “..ladies and gentlemen, we are proud to present to you today – The Ford Probe..” The what? Did he just say, Probe? It must have made some of the middle aged men sit rather lightly on their chairs.More...