It may not have escaped your notice but one of the main purposes of this Home Insurance blog is to attract visitors searching for popular terms on the web. Stuff like Cheap Home Insurance, Home Insurance online quote, buildings and contents insurance quote. That sort of thing.
So I thought, why not write one of my Home Insurance blogs about writing a home insurance blog and how to write copy which is, on one hand, engaging, on the other, friendly for those searching 'buy cheap home insurance now'
and 'quick home insurance quotes'!
Well, not that I consider myself an expert. The first rule has to be: write something that makes sense and is actually readable. How many times have you seen copy like this: 'For the best cheap UK Home insurance, contact our Home Insurance team now for a cheap home insurance quote on you house in the UK'?
Not great is it and, I'm glad to say, search engines think so too. Nowadays you really can't fool Google and company with massive over repetition of key terms - such as cheap home insurance, in this case. They know what you're doing and will punish you for it. More...