Performance Direct is a trading name of Grove & Dean Ltd, an independent intermediary who are authorised
and regulated by the Financial Services Authority (FSA).
Performance Direct was formed in 1995. Together, Performance Direct and its parent company, Grove and Dean
Ltd, now provide a full range of financial services, Grove and Dean as Financial Advisors and Corporate
Insurance Consultants, Performance Direct as Insurance Intermediaries. It is a family run business employing
over 100 staff with offices and a purpose built call centre in Romford, Essex.
The Company's success is founded on providing well informed specialist insurance services at highly
competitive prices. From performance cars, home insurance and commercial insurance to travel insurance and
motorcycle insurance, Performance Direct consistently provides optimum cover at the best prices. With access
to the latest computer and telecommunications technology, Performance Direct is able to provide all the time
and cost saving advantages of modern systems and pass the benefits on to clients.
Our website allows clients to choose the policies best suited to their individual needs and to make informed
decisions. They can then buy insurance, secure in the knowledge that Performance Direct's established customer
service and claims network is just an email or phone call away. Anytime, day or night, if you need to speak to
someone, there's somebody to speak to.
